Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications (10th Edition) By J. Craig Andrews & Terence A. Shimp | Cengage MindTap(Paperback, J. CRAIG ANDREWS, TERENCE A. SHIMP)
Quick Overview
Product Price Comparison
This authoritative textbook, "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" (10e) by J. Craig Andrews and Terence A. Shimp, is a comprehensive guide to modern marketing communication strategies. Published by Cengage, the book presents in-depth insights into how firms plan and execute communication programs that integrate advertising, digital media, PR, direct marketing, sales promotions, and personal selling.
